Privacy Policy – GadgetShack

Effective date: 15 April 2025

Welcome to GadgetShack.co.uk (“Website”, “we”, “our”, or “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase.

This policy is written to comply with UK GDPR, Data Protection Act 2018, and ICO guidance requirements.

1. Who We Are

This website is operated by TOKAY LTD, a business registered in the United Kingdom, trading as GadgetShack.

If you have questions about this policy or your personal data, please contact us via our Contact page.

2. Information We Collect

We may collect the following categories of personal data:

a) Information You Provide

Identity information: name, email address, telephone number
Billing and delivery information: postal address
Order information: products purchased, order dates, order history

Payment details are never stored on our servers and are processed securely by third‑party payment providers.

b) Technical and Usage Data

IP address
Browser type and version
Device and operating system information
Pages visited and interactions

This data is collected using analytics and advertising technologies and may include identifiers used for advertising measurement and conversion tracking.

3. How We Use Your Data

We process personal data only where there is a lawful basis to do so. Your data is used to:

Process and fulfil orders
Provide customer service and support
Send order confirmations and transactional communications
Improve website performance and usability
Measure advertising effectiveness (including Google and Meta/Facebook ads)
Prevent fraud and secure our website
Comply with legal and regulatory obligations

We do not send unsolicited marketing emails unless you have explicitly opted in.

4. Advertising, Analytics, and Tracking Technologies

We use advertising and analytics services such as:

Google Analytics / Google Ads
Meta (Facebook) Ads and Conversion API

These tools may collect:

IP address (which may be shortened or hashed)
Device and browser data
Purchase or conversion events

Important clarifications:

We do not sell personal data
We do not share personal data for third‑party marketing
Data is used only for performance measurement, attribution, and optimisation of our own advertising

Where required by law, data is processed on the basis of consent or legitimate interest, in line with ICO guidance.

5. Cookies

Essential cookies

These cookies are required for the website to function correctly, including:

Shopping cart functionality
Checkout and payment processing
Security and fraud prevention

Analytics and advertising technologies

We may use cookies, pixels, or server‑side tracking to:

Understand how visitors use our website
Measure advertising performance

You can manage or disable cookies through your browser settings at any time.

If a cookie consent mechanism is displayed, your preferences will be respected.

6. Data Sharing

We do not sell or rent your personal data.

We may share limited data with trusted service providers where necessary to:

Process payments
Deliver orders
Provide website hosting and security
Enable analytics and advertising measurement
Comply with legal obligations

All service providers are required to comply with UK GDPR and maintain appropriate safeguards.

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfil orders and provide customer support
Meet accounting, tax, and legal obligations
Handle returns, refunds, and warranties

When data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (where legally permitted)
Object to or restrict processing
Withdraw consent at any time (where consent applies)
Lodge a complaint with the Information Commissioner’s Office (ICO)

Requests can be made via our Contact page.

9. International Data Transfers

Where data is processed outside the UK (for example by analytics or advertising providers), appropriate safeguards such as Standard Contractual Clauses are used to protect your information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review this policy periodically.